Cornerstone Chiropractic Privacy Policy 

Effective Date: November 2026 


Your information privacy is important to Cornerstone Chiropractic ("we," "us," or "our"). We provide this Privacy Policy to explain how we collect, use, protect, and disclose information and data when you use our website at https://www.cstonechiro.net/ (the "Site"), services offered through the Site ("Services"), and related patient communication services. 


This Privacy Policy applies to visitors and users of our Site and related Services, including SMS/text messaging communications provided through our practice-management software. 


Certain patient information may also be governed by our separate Notice of Privacy Practices and applicable healthcare privacy laws. 

Please read this Privacy Policy carefully. 


1. Personal Information We Collect 

We may collect the following categories and types of personal information ("Personal Information"): 

  • Contact Information: First and last name, mailing address, email address, and telephone number. 
  • Other Identifying Information: IP address, social media usernames, passwords, and other security information used for authentication and access. 
  • Financial Information: Credit card, debit card, and bank account information. 
  • Demographic Information: Gender, age, employment information, and salary information. 
  • Geolocation Data: Location information collected through our Site or Services. 
  • Internet or Other Electronic Activity: Browsing, searching, and clicking history, including information about how visitors navigate our Site and interact with its features. 
  • Commercial Information: Products or services purchased or viewed through our Site. 
  • Audio and Visual Information: Photographs, videos, recordings, or other audiovisual information. 
  • Inferences: Information derived from the categories described above to understand preferences, characteristics, behavior, and interests. 
  • Patient Communication Information: Mobile phone numbers, appointment and scheduling information, communication preferences, SMS consent records, message content, and other information necessary to provide patient communication services. 

The information collected depends on your interactions with our practice, Site, and Services. Not every category applies to every visitor or patient. 


2. How We Use Personal Information 

We may use Personal Information for the following purposes: 


Transactional and Administrative Purposes 

We may use contact, financial, and commercial information to: 

  • Receive, process, confirm, and track orders, subscriptions, appointments, registrations, or service requests. 
  • Communicate with you regarding appointments, services, or transactions. 
  • Process payments, registrations, or requests made through our Services. 


Analytical Purposes 

We may use identifying information, internet activity, browsing history, commercial information, demographic information, and geolocation data to analyze preferences, trends, statistics, and website performance. 


Marketing and Promotional Purposes 

Where permitted by applicable law, we may use Personal Information to: 

  • Inform visitors about products, services, and offers. 
  • Provide targeted advertising. 
  • Create or reach audiences through third-party advertising platforms. 
  • Conduct promotions or loyalty programs. 
  • Deliver personalized marketing communications. 

These activities are subject to the SMS-specific information-sharing restrictions described in Sections 4 and 5 of this policy. 


Website Maintenance and Improvement 

We may use Personal Information to: 

  • Provide and maintain our Site and Services. 
  • Respond to customer service inquiries. 
  • Diagnose technical problems. 
  • Improve website functionality and user experience. 


Reviews and Content Creation 

We may use contact, commercial, audio, and visual information to enable reviews or display content that users have authorized us to publish on our Site or social media. 


Security and Fraud Prevention 

We may use information to protect our Site, Services, patients, and practice from fraud, unauthorized access, theft, or misconduct. 


Legal and Other Requirements 

We may use Personal Information to comply with applicable legal requirements, communicate with professional advisors, and carry out other purposes authorized by law or consented to by the individual. 


Patient Communication Purposes 

We may also use patient information to: 

  • Send appointment reminders and confirmations. 
  • Communicate scheduling changes. 
  • Provide office notifications. 
  • Respond to patient inquiries. 
  • Provide customer care and administrative communications. 
  • Manage patient communication preferences and SMS consent. 

Information collected specifically for SMS communications will not be used for unrelated third-party marketing or promotional purposes. 


3. Sources of Personal Information 

We may collect Personal Information from the following sources: 


Directly From You 

We collect information when you complete website forms, register for services, schedule appointments, contact our office, provide communication preferences, or otherwise communicate with us. 


Service Providers 

We may receive information from service providers that collect or process information on our behalf, including website hosting, analytics, advertising, practice-management, and communication platforms. 

Such information may include website usage data or information necessary to facilitate patient communications. 


Third-Party Sources 

We may obtain information from other third-party sources, including publicly available resources, social media platforms, or services you authorize us to connect with. 


Automatically Through Website Technologies 

We may collect information through cookies, analytics services, tracking technologies, and other website tools. 

Additional information about these technologies is provided in Sections 6, 7, 8, 9, and 10. 


Patient Communication Systems 

We may collect contact information, appointment details, communication preferences, and SMS consent information through patient registration, scheduling, and practice-management processes. 


4. Categories of Third Parties We Share Personal Information With 


Service Providers 

We may establish relationships with third-party service providers that assist with operating our Site, maintaining records, providing communications, processing information, and delivering services. 

These providers may include: 

  • Thryv: Website hosting, website management, and related digital services. 
  • Herfert Software: Practice-management technology, appointment communications, and related patient communication services. 
  • Twilio: SMS message transmission, delivery, and telecommunications services. 
  • Other service providers supporting website hosting, data management, analytics, advertising, security, or administrative operations. 

We provide service providers with information that is reasonably necessary to perform their services on our behalf. 

Service providers are expected to maintain appropriate safeguards and use Personal Information only as permitted in connection with the services they provide. 


Our Affiliates 

We may share Personal Information with affiliated businesses or entities under common ownership or control when they act as service providers or when otherwise permitted or required by law. 

SMS opt-in information and consent records will not be shared with affiliates for their own marketing or promotional purposes. 


Third-Party Advertising Partners 

We may share certain Personal Information with advertising networks, social media platforms, and analytics or measurement providers for advertising, attribution, reporting, and related purposes. 

Such information may include online identifiers, email addresses, device identifiers, browsing activity, commercial information, or other information collected through our Site. 

Advertising partners may use this information to provide targeted advertisements, measure campaign effectiveness, or create audiences for advertising services. 


Mobile phone numbers and SMS consent information collected through our text messaging program are excluded from disclosure to third parties or affiliates for their own marketing or promotional purposes. 


Corporate Transactions 

In connection with a merger, acquisition, sale, or transfer of business assets, Personal Information may be disclosed or transferred as permitted by applicable law. 

Any such transfer remains subject to applicable privacy requirements and restrictions on SMS consent information. 


Compliance With Laws and Law Enforcement 

We may disclose Personal Information when necessary or appropriate to comply with applicable law, legal requests, court orders, subpoenas, or governmental requirements. 

We may also disclose information to protect the rights, safety, property, or security of our practice, patients, or others, as permitted by law.

 

Mobile Opt-In Data 

Mobile phone numbers, SMS opt-in data, and text messaging consent information are not sold, rented, or shared with third parties or affiliates for their own marketing or promotional purposes. 

This restriction applies regardless of other information-sharing provisions in this Privacy Policy. 


5. Privacy Notice Specific to Mobile Messaging 

Cornerstone Chiropractic offers an SMS/text messaging program to facilitate communications with patients who have consented to receive text messages. 

Our SMS messaging program may include: 

  • Appointment reminders. 
  • Appointment confirmations. 
  • Appointment scheduling changes and updates. 
  • Office notifications. 
  • Patient inquiries and responses. 
  • Customer care and administrative communications related to services provided by our practice. 

We use Herfert Software as a practice-management and patient communication technology provider, with Twilio providing SMS messaging delivery services. 


SMS Consent 

Patients may receive SMS messages after providing consent through applicable registration, scheduling, or other authorized communication procedures. 

Participation in our SMS messaging program is voluntary. 

Consent to receive optional SMS communications is not a condition of receiving treatment or purchasing services. 


Message Frequency and Charges 

Message frequency varies depending on appointment activity, patient communication needs, and other services requested. 


Message and data rates may apply. 


Opting Out 

You may opt out of receiving text messages at any time by replying STOP to a message from Cornerstone Chiropractic. 

After opting out, you will no longer receive messages through the applicable SMS program unless you subsequently provide consent to resume messaging. 

Where supported, replying START may allow you to resume receiving text messages. 

For assistance, reply HELP or contact our practice directly. 


SMS Consent and Information Protection 

We use information provided through our SMS messaging program to send communications, respond to inquiries, maintain communication preferences, and administer the messaging service. 


We do not sell, rent, loan, trade, lease, or otherwise share mobile phone numbers, SMS opt-in information, or SMS consent records with third parties or affiliates for their own marketing or promotional purposes. 


Text messaging originator opt-in data and consent information will not be shared with any third parties for marketing or promotional purposes. 

Information may be processed by technology and telecommunications providers acting on our behalf when necessary to operate and deliver our messaging service, subject to appropriate privacy and confidentiality requirements. 

Such service providers are not authorized to use SMS consent information for their independent marketing or promotional activities. 

These protections apply specifically to our SMS messaging program and take precedence over any broader advertising or information-sharing provisions elsewhere in this Privacy Policy. 

For additional information about participation in our messaging program, please refer to our SMS Terms and Conditions. 


6. Cookies 

Our Site may use cookies, anonymous identifiers, and similar technologies to recognize browsers, support website functionality, analyze usage, and improve our Site and Services. 

Cookies are small text files placed on a device to identify a browser or maintain certain website preferences. 

Most web browsers allow users to manage, limit, or disable cookies. 

Disabling cookies may affect certain website features. 

Our service providers may also use cookies or similar tracking technologies in connection with services they perform on our behalf. 

We may use Google Analytics to analyze website activity and support advertising. Information about Google Analytics opt-out options is available at: 

https://tools.google.com/dlpage/gaoptout/ 


7. Session Replay Technology 

Our Site may use session replay technology to understand how visitors interact with website pages and features. 

Session replay technology may record information about website interactions, such as mouse movements, clicks, scrolling, page visits, typing activity, and navigation. 

This information may be used for quality control, customer service, fraud prevention, security, marketing, and website improvement. 

Session replay services may be operated by third-party providers that collect, process, or store information on our behalf. 


8. ChatBot Technology 

Our Site may offer chatbot or virtual assistant functionality to provide customer service and support. 

A chatbot is a software application designed to simulate conversations with visitors through text or voice interactions. 

When you interact with an available chatbot, we may collect the information you provide, including questions, contact information, and other details voluntarily submitted. 

Chatbot conversations may be recorded or stored as transcripts and processed by a third-party service provider operating the technology on our behalf. 

This information may be used for customer service, quality control, security, fraud prevention, and related operational purposes. 


9. AI Voice Assistant 

Certain telephone numbers associated with our Site or advertising may use an artificial intelligence-powered voice assistant rather than a live person. 

When an AI Voice Assistant is used, callers will be notified at the beginning of the call that they are interacting with an artificial intelligence assistant. 

Depending on the service configuration, the assistant may respond to questions, collect contact information, obtain the reason for a call, assist with scheduling, or direct callers to appropriate resources. 

Calls handled by the AI Voice Assistant may generate recordings or transcripts. 

Information collected through the assistant may be processed by third-party providers operating the service on our behalf. 

Such information may be used for customer service, quality control, security, fraud prevention, and other purposes described in this policy, subject to applicable law. 


10. Advertising and Online Tracking 

Our Site may display advertisements or use third-party advertising technologies that collect information about visitors and their interactions with our Site. 

This information may include browsing activity, browser type, device information, IP addresses, advertisements viewed, and interactions with website content. 

We may use third-party advertising platforms, analytics providers, and measurement services to deliver relevant advertisements, analyze advertising effectiveness, and understand website usage. 

These services may use cookies, web beacons, pixels, mobile advertising identifiers, server logs, or similar technologies. 

Certain providers may associate information collected through our Site with information gathered from other websites, applications, or devices. 

We may also share certain website identifiers or contact information, including hashed email addresses where supported, to facilitate advertising measurement or audience matching. 


SMS opt-in information, SMS consent records, and mobile phone numbers collected through our messaging program will not be shared with third parties or affiliates for their own marketing or promotional purposes. 


Our Site may not recognize browser "Do Not Track" signals. 

You may find information about interest-based advertising and available opt-out choices at: 

https://www.networkadvertising.org/ 

https://www.aboutads.info/choices/ 

Available advertising choices may be specific to the browser or device used. 


11. Managing Your Information Preferences 

You may opt out of receiving marketing emails by using unsubscribe links included in applicable email communications. 

Certain administrative, transactional, or service-related communications may continue when necessary to provide requested services or comply with legal requirements. 

You may manage optional SMS communications by replying STOP to messages from our practice. 

You may also contact our office to update your communication preferences. 


12. Be Careful When You Share Information With Others 

Information you choose to share publicly through websites, social media, or other public communication channels may be accessible to other individuals. 

Information shared through third-party communications may also be distributed or disclosed by those third parties. 

We encourage patients and visitors to exercise caution when providing Personal Information through public or unsecured channels. 

Cornerstone Chiropractic cannot control the independent information-handling practices of third parties operating outside our services. 


13. Security 

We maintain reasonable physical, electronic, administrative, and procedural safeguards designed to protect the confidentiality and security of Personal Information. 

Personal Information may be accessed by authorized personnel, applicable service providers, and other entities when access is necessary for permitted purposes described in this policy. 

Although we work to protect information collected through our Site and Services, no transmission over the internet or electronic information-storage system can be guaranteed to be completely secure. 

Patients should exercise caution when sending sensitive medical or financial information through ordinary SMS messaging or other potentially unsecured communication channels. 

Protected health information is also subject to applicable healthcare privacy and security requirements. 


14. Links 

Our Site may contain links to third-party websites and services. 

The inclusion of a third-party link does not necessarily indicate endorsement, sponsorship, or affiliation. 

We do not control the independent privacy practices or content of third-party websites. 

We encourage visitors to review the privacy policies of other websites before submitting Personal Information. 


15. Children's Privacy 

Our Site and general online Services are intended for users who are 18 years of age or older. 

We do not knowingly collect Personal Information directly from children under 13 through our general website services without appropriate authorization. 

When information about minor patients is necessary for healthcare-related purposes, its collection and handling are subject to applicable healthcare privacy laws and parental or guardian rights. 

If we become aware that information has been collected improperly, we will take appropriate steps consistent with applicable law. 


16. Processing in the United States 

Personal Information and communications may be transferred to or maintained on servers and databases located outside your state, province, or country. 

Information processed in the United States is subject to applicable United States laws. 

Individuals accessing our Site or Services from outside the United States should understand that privacy protections and legal requirements may differ from those in their location. 

Where international data transfers occur, we will handle information in accordance with applicable legal requirements. 

Questions regarding international data transfers may be directed to our office using the contact information below. 


17. State Privacy Disclosures (California, Nevada, and Other U.S. States) 

Certain state privacy laws may provide individuals with additional rights concerning the collection, use, disclosure, or sale of Personal Information. 

Depending on the applicable law and individual circumstances, these rights may include requesting access to certain information, requesting corrections, or making inquiries about information-sharing practices. 

We do not sell SMS opt-in information or SMS consent records, nor do we share such information with third parties for their own marketing or promotional purposes. 

Requests concerning available privacy rights may be submitted using the contact information below. 

We will respond as required by applicable law. 


18. Notice to Residents of Canada 

Residents of Canada may have certain privacy rights under applicable Canadian privacy laws. 

These may include rights to request access to or correction of Personal Information, subject to applicable legal requirements and exceptions. 

To help protect against fraudulent requests, we may request information reasonably necessary to verify the identity or authorization of an individual making a privacy-related request. 

Where permitted by law, individuals may also withdraw consent to certain information-processing activities. 

Withdrawal of consent may affect our ability to provide services that require the relevant information. 

Requests may be submitted using the contact information provided below. 


19. Privacy Policy Changes 

Cornerstone Chiropractic may update this Privacy Policy periodically to reflect changes in our website, services, technology, information-handling practices, or applicable legal requirements. 

If changes are made, the revised Privacy Policy will be posted on our Site with an updated effective date. 

We encourage visitors to review this policy periodically. 

Where additional notification or consent is required by law, we will comply with those requirements. 


20. Contact Us 

If you have questions or concerns about this Privacy Policy, our website services, or our patient communication practices, please contact: 

Cornerstone Chiropractic 

6126 Lovers Lane
Portage, MI 49002 

Phone: (269) 383-2444 

Email: cornerstonechiropracticcenter@gmail.com 

Website: https://www.cstonechiro.net/ 

Questions about SMS messaging, communication preferences, or requests to stop receiving text messages may also be directed to our office. 

 

Additional Notice Regarding Healthcare Information 

Cornerstone Chiropractic provides healthcare services, and certain patient information may qualify as protected health information under applicable laws, including the Health Insurance Portability and Accountability Act (HIPAA). 

Where applicable, protected health information is governed by our separate Notice of Privacy Practices and applicable healthcare privacy requirements. 

This website Privacy Policy does not replace a legally required healthcare Notice of Privacy Practices. 



SMS Messaging and Related Services 

Our SMS messaging services are supported by Herfert Software and Twilio. 

The SMS information protection provisions contained in Sections 4, 5, and 10 apply to the collection, use, and disclosure of mobile phone numbers and SMS consent information associated with our text messaging program. 

For additional messaging program information, please review our SMS Terms and Conditions.